Facebook Faces Challenges And Opportunities With 'Watch'


"They want to be more than a one-minute viral cat video or a Tasty recipe video, but they don't necessarily want to be the place to go where people watch "Game of Thrones" or 'Orange Is the New Black, '" he said.

Facebook also released a link where users interested in creating their own show can register and show their interest.

A blog post about the new Facebook service stressed that it is organized around "friends and communities". A limited group of users will get to test it and utilize it on their Facebook mobile, desktop, and TV apps.

What separates Facebook Watch from Youtube is the fact that Facebook acts more as a discovery platform for people to find things in their News Feed, noted Oren Katzeff, Head of Programming for Tastemade.

Facebook's new Watch section builds on this. There are a few more interesting options, like a NASA science show, and a live National Geographic safari program. On the larger scale, these are great figures that can quickly outpace most competition; and when Watch gains more popularity. "For example, you'll find sections like "Most Talked About", which highlights shows that spark conversation, "What's Making People Laugh", which includes shows where many people have used the "Haha" reaction, and "What Friends Are Watching", which helps you connect with friends about shows they too are following", a part of the post read.

Ironically, Facebook has been challenged with proving out engagement and viewability for advertisers, despite its growing volume of video content. If people watch shows, they'll be spending more time on Facebook. These shows will be made out of live or recorded episodes that follow an already set storyline or theme, basically, what most expect from a show or series.

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Facebook's competitors like YouTube and Snapchat have already experimented with creating original video content. YouTube Red funds several original series, giving bigger production budgets to some of its biggest stars.

In due course, Facebook says it will rollout 'Shows, ' the platform for episodic content, to all content creators.

"To help you keep up with the shows you follow, Watch has a "Watchlist" so you never miss out on the latest episodes", she added.

YouTube has a 12-year head start in attracting creators and viewers, who are watching videos daily.

Media companies have come to rely on YouTube as the primary means of reaching an audience - but if Facebook is paying them, they're more open to using it first. For this reason, YouTube is introducing a new way for content creators to see if their videos are eligible for advertising, and how they are mapped against advertising categories.