Walmart uses Google's AI shopping assistant to fight Amazon

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"Starting today", said Ramaswamy, "we're offering free delivery on Google Express as long as your order is above each store's minimum".

Next year, Google and Walmart's partnership is also confirmed to add support for making grocery orders through Google Home for in-store pickup or for delivery.

In a blog post written by Walmart's ecommerce boss Marc Lore, the executive said the new service would aim to make shopping faster and easier.

He also hinted that Walmart plans additional features and services related to voice shopping - plans that leverage Walmart's brick and mortar stores and fulfillment network.

While that continues to be speculative, what is nearly certain is that voice shopping is here big time, and artificial intelligence too will have a big role to play in that.

"We know this means being compared side-by-side with other retailers, and we think that's the way it should be", Lore said. It remains to be seen if voice shopping will through Google Express will spread beyond Walmart or if it will remain an exclusive perk.

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Users will soon be able to order items from Walmart using voice command son Google Home.

And while Google's already partnered with 40 retailers (Target, Costco, and even Tesco in the UK), its latest addition will boast the widest variety of products offered by a Google retailer. A report from eMarketer estimates that Amazon has about 70% of the market for voice-activated speaker systems, followed by Google Home at 24%. To take advantage of this personalization, customers only need to link their Walmart account to Google Express.

The partnership will go live in late-September in the U.S. No word from the firms if or when it will be extended to Canada. In the tit-for-tat competition for customers, Walmart is moving to establish a stronger e-commerce presence and Amazon is aiming to capture a bigger chunk of Walmart's lower-income customer base.

"For Google, Amazon has already emerged as an unlikely foe as more and more online shoppers start their product searches on Amazon instead of on the traditional search engine, where Google is used to placing lucrative ads alongside those type of search results". For Walmart, the move is an interesting one as it continues to compete with Amazon.

By linking their online Walmart account to Google Express, shoppers can let the system make buying recommendations based on store and online purchase history, including regular purchases of everyday items via Walmart's Easy Reorder.

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