"We feel strongly that smartwatches are a platform for us to deliver the most advanced health tools that the market has seen", Fitbit CEO James Park said last week at an exclusive media event in Montauk.
The software is an extension of the platform-agnostic experience that smartwatch-maker Pebble was known for; Pebble was acquired by Fitbit a year ago. Best of all, the Ionic features up to four days of battery life - much longer than its competitors' offerings.
As we mentioned, water resistance up to 50 metres is on board with real-time swim tracking available, and the Ionic also has a new heart rate monitor, as we also said previously.
Starting today, users can pre-order the Fitbit device on Fitbit.com, for general availability in October. To compete with Apple Watch, Fitbit acquired payment startup Coin past year and introduced an NFC chip with Ionic.
Iconic includes 2.5GB of local storage for syncing around 300 songs for offline playback to Bluetooth headphones, and Pandora Plus or Premium subscribers can download stations for standalone playback as well. Ionic owners can also store MP3s on the watch.
Fitbit today has unveiled a brand new, the company's first smartwatch on to the market called - the Ionic. I love the Ionic's features and potentially game-changing health apps, but wish Fitbit had put as much thought into the design as it did the software.
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Since this is a smartwatch we're talking about the Ionic also gives you a slew of different watchfaces to chose from, which will display texts without you having to take your phone out of your pocket and allows for contactless payments via NFC.
Sometime back, the leaked renders of Fitbit's first ever smartwatch made rounds on the internet. When it comes to smartwatch features, Fitbit has clearly been paying attention to the competition.
The Fitbit Ionic runs on the Fitbit OS, which offers various clock faces, as well as an app gallery that will feature health and fitness apps like Fitbit Coach and third party partner apps like Strava.
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. For now, Visa, MasterCard and American Express cards from the "top banks" are supported in over 10 markets.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc.in the US and other countries. They go on sale in October.
Given how well the classic Fitbit has performed, it's not a hard sell to think the Ionic can handle those tasks, without running into the Apple Watch's problem of reminding users of all the things an iPhone can do that it can't.
Utilising nano-moulding technology, the unibody watchcase doubles as both the Bluetooth and Global Positioning System antenna, which Fitbit claims creates a stronger Global Positioning System signal that works in busy cities or on remote trails. Fitbit Flyer also uses Waves MaxxAudio technology, giving you two sound profiles to choose from - Signature, the standard profile, or Power Boost, which amplifies bass. While the design is bulky, I plan to live with the watch for a few more weeks, so stay tuned for my full review.