Now that the Apple TV has support for 4K HDR, Apple will start offering 4K HDR movies on iTunes.
Apple will launch pre-orders for the Apple TV 4K from 15 September, with the first devices shipping from 22 September.
The Apple TV 4K revamps the company's streaming media device and TV portal to all your iTunes content.
In an ideal world there'd be no need for an Apple TV. Apple claims the CPU is twice as fast as before, and that the GPU is four times as fast. It will be available to pre-order on September 15 and to buy on September 22.
Of course, to get the full benefit of the HDR support on the Apple TV 4K, you must have a television set that supports HDR, but if you have a 4K television, chances are it supports HDR technologies too.
Apple has partnered with sports broadcast companies like ESPN to introduce live sports on Apple TV 4K.
Of course Apple's TV 4K isn't just a straightforward resolution upgrade.
Mignolet backs Liverpool to bounce back following Man City defeat
Coutinho missed Liverpool's start to the season with a back problem but managed to appear for Brazil during the worldwide break. Defending In Numbers is a new Deezer Originals football podcast, created by Squawka.
Years after being beat to the punch by Amazon, Google, Roku, and literally every other company that makes a streaming TV box, Apple is finally releasing the Apple TV 4K. If a 4K version of the film becomes available in iTunes, Apple will automatically upgrade your version for free.
"Apple TV goes beyond entertainment to help deliver on Apple's vision of the smart home".
During the iPhone launch keynote, Apple shed some light on the future of its Apple TV range.
The Apple TV 4K supports both HDR10 and Dolby vision, making it extremely well-rounded on the HDR front.
With Apple investing up to $1 billion in original content, though, it was high time for some fresh hardware.
The Apple TV 4K will come with the latest software, tvOS 11. Apple will also be adding more live sports channels along with remote access to the Homekit.
Want the latest recommendations from Zacks Investment Research?