Apple TV 4K set-top box is available now

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Apple allows you to download a rental on one device and stream it on another: for example, you could rent something to watch on a flight and download a copy to your iPhone 8, then switch over to streaming the remainder to your Apple TV when you get home. Some videos also include even higher-quality content, with a 4K option for 4K-compatible devices.

The new addition stems from the online video streaming company's recent app update.

Watching a downloaded version of a 4K movie or viewing it on a slow Wi-Fi connection will produce an HD version - but not one in 4K. There is an Apple TV app that is already on iPhone, iPad, which lets the Apple TV and works seamlessly across them all. To watch those on a big screen directly, you need an Apple TV. Apple has ungraded iTunes to automatically provide you 4K for any of your previously purchased in HD.

Tim Cook
Apple CEO Tim Cook said in 2015 that"the future of TV is apps. AP

Apple shares are down 1.39% after sliding yesterday following a statement on Watch connectivity issues, soft iPhone 8 pre-order estimates, and an analyst's suggestion that the iPhone X hasn't started final production. HD movies from iTunes are upgraded to 4K HDR at no additional cost. Aside from being able to watch shows, such as American Gods and Man in the High Castle, on your swanky new phone, Amazon Prime Video has the optional, Kindle-inspired "x-ray" feature that will tell you which actors are in the scene you're now watching - including blink-and you'll-miss-'em bit players - and even point out continuity gaffes and the like. And despite its negative sentiment regarding its price, Time said the new Apple TV 4K is flawless for "Apple fans willing to pay a premium for convenience".

The new Apple TV gets a faster processor, which should make high-end games better to play. The picture is detailed, with notable added depth and clarity thanks to the HDR (high-dynamic range) technology Apple has also put into 4K.

Rentals can be viewed on an Apple TV, iOS, Mac, or PC.

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