They put the name on their clothing line and quickly found themselves in the middle of a lawsuit with Apple.
But don't worry - while such phones would appear to contradict everything Steve Jobs stood for, the Barbatos insist their electronics will honor their lofty name.
Two Italian brothers who started a fashion company called Steve Jobs have defeated Apple in a trademark dispute. The courts, however, ruled in the brother's favor and responded to Apple by saying the "J" in question is not edible.
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The only other disorder listed in the subsection of "addictive behaviors", next to Gaming Disorder , is Gambling Disorder . University of Oxford psychologist Andrew Przybylski echoed Ferguson's concerns, adding that "It's a very bad idea".
Of course, Apple chose to sue them over the trademark and lost their fight in court.
In 2012, the story goes, the pair noticed that Apple had never trademarked Jobs' name. The company manufactures clothing and accessories and has a logo that is very similar to Apple's "bitten apple" logo. It said the brothers should be free to carry on using their trademark. "The letter J seems 'bitten, ' but it is not, since a letter, as judges have also decided, can not be bitten", they said (translated by Google). They had spent years designing clothing products for other brand names, but they made a decision to begin the process of setting up their own clothing company after becoming fed up with producing products for others. Apple insisted that the logo resembled their iconic Apple logo too much. Though they refused to reveal what sort of electronic items we can expect from them in the near future, a smartphone bearing the Steve Jobs logo will no doubt be mighty interesting, it must be said. Already being forced to admit older iPhones were being purposefully slowed down, followed by an apology and cheap battery replacement offer, now Apple has lost a multi-year Steve Jobs branding legal battle.