Until now, Instagram showed you recommended posts based on the posts you like as well as the accounts you follow.
You can also now choose to follow particular hashtags, a neat and overdue feature that was introduced just a few weeks ago. In the meantime, for fans who would like to take advantage of the option to temporarily hide recommended posts, they can head over to the Help Center to view the full details and the steps needed to do so.
The internet is pretty mixed on the idea of the Recommended for You section - some saying it's an interesting idea, and others saying it just adds more clutter to their feed.
The change is already causing controversy, with some Instagram users taking to Twitter to vent their anger. The report says that these recommendations will show three to five Instagram posts. However, they were not pushed to the users' home feed. However, a spokesperson did confirm that the recommended posts will only appear once users have gone through their own feed. The photo-sharing platform has offered recommended content in the past.
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This is one of the first major overhauls to Instagram's feed since it changed from a chronological order to an order based on an algorithm. But the new change will bring this new feature to your feed.
It's not the only new feature Instagram has been subtly rolling out.
Instagram's users will see recommended post while scrolling through their home feed - an update which was spotted during in testing earlier this month. Also, the users can check the hashtags their friends follow. Users may be less inclined to hit "like" when posts are more prominently visible to their friends. The hashtag follow feature is optional and is dependent on the user clicking the hashtag, however, the "Recommended for You" is not optional and will appear in your feed whether you like it or not.