Consumers Spent Billions On Apple Inc. (AAPL) App Store This Holiday Season


Apple acquires startups all the time and its most recent acquisition is the Canadian firm, Buddybuild. Apple confirmed the acquisition to TechCrunch, as well.

In fact, Apple announced this week that consumers made a whopping $300 million in purchases on the App Store on New Year's Day 2018 alone.

According to the official Buddybuild blog, the company's team is now a part of the Xcode engineering group that builds "amazing developer tools for the entire iOS community".

Apple, whose iPhones have always been outstripped by devices powered by Google's Android in terms of market share, still generates considerably more revenue from apps than the latter.

Buddybuild was founded back in 2015 by two former Amazon employees named Dennis Pilarinos and Christopher Stott.

Essentially, it gives developers a simple workflow when they need to iterate or push their apps to GitHub, GitLab or BitBucket. In a business sense, Apple buying Buddybuild is a move to beef up the iOS ecosystem against rival Android by Google.

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Its domestic earnings come on top of an worldwide take estimated at $523 million for this eighth episode in the series. The animated kids film Ferdinand , about a bull who is mistaken for a risky beast, took fifth with $11.7 million.

The good news for Android developers is there are other services like Buddybuild. As of now, the start-up offers services and products that more or less resemble Apple's TestFlight, a tool that enables app developers to share test beta app builds. The startup has managed to raise around $8.8 million in three years of existence.

The system should fit nicely into Apple's existing set of tools, bringing additional methods for testing, debugging and deploying mobile apps through a proprietary channel.

That means there were more than a billion dollars total in App Store purchases made during the holidays, a not-insignificant amount, especially when you consider third-party research reports that suggest the majority of smartphone users in the U.S. download zero new apps per month. After all, not even the financial terms of the deal have not been disclosed yet.

Stewart Butterfield has served as an advisor for the company, and Slack has become one of its more prominent clients.

Following the accusation, Buddybuild will stop accepting new customers from 1 March while all the existing customers will continue to enjoy the services uninterrupted.