As a communications pro, you want to stay ahead of any crisis or even potential crisis.
H&M used a child to advertise a sweatshirt that says "coolest monkey in the jungle".
This was after global uproar online after New York Times columnist Charles M. Blow drew attention to the photo on Sunday, asking whether the retail clothing giant had "lost their minds".
The company faced heavy criticism on social media after the controversial hoodie appeared on its website.
The brand removed the image and apologized, but kept in place other designs modeled by white children.
United States suspending more than $255m in security aid to Pakistan
Earlier, a State Department spokeswoman said the money could go through if Islamabad took decisive action against the groups. The New York Times has quoted Trump administration officials as saying "around $1.3 billion could be frozen".
H&M apologized on Monday - but some people think that isn't enough.
The ad was originally featured on H&M's United Kingdom site, and following the backlash, the retailer issued the following statement after pulling the image: "We sincerely apologize for offending people with this image of a printed hooded top".
"We understand that many people are upset about the image", representatives told PR News in an email. It is obvious that our routines have not been followed properly.
"Woke up this morning shocked and embarrassed by this photo".
The singer worked with the company on multiple projects, both as a model and collaborating on signature clothing items.