Announcing details of its e-mobility offensive at the Detroit Motor Show, Ford said it would pump $11 billion (€8.9 billion) into e-cars and hybrids by 2022, while planning to have 40 new-energy models in its lineup by then. At present Ford is spending $5 billion over the five years to 2020, having increased it by $500 million last October.
According to Ford executives, the company plans to add 16 electric and 24 hybrid vehicles to its global lineup by 2022.
On Jan. 13 General Motors said it has filed a safety petition with the U.S. Department of Transportation for its self-driving Cruise vehicle. "The only question is, will the customer be there with us?" While the Mach 1 has been a featured muscle vehicle in action films, the Ford team indicated a new Mach 1 could be released as an SUV.
It now has one fully electric offering, a version of the Focus. Electrification is where the company is headed, he said. Now it looks as if the Mach 1 will represent Ford's assault on the Tesla Model X in 2020 as part of Ford's plan of "electrifying the iconic nameplates". "For us, it's not just compliance".
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Ford has been lagging behind in all-electric vehicle programs since its first vehicle created to be electric from the ground up is only planned for 2020. The company has more than doubled the initial planned investment which will also cover the cost of developing dedicated electric vehicle architectures.
"If we want to be successful with electrification, we have to do it with vehicles that are already popular".
"We're in heavy investment mode", Farley noted.
"Ford is making it clear it intends to be the leader in fuel-efficient trucks".