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"A recent trend among teenagers ingesting the packets - and uploading videos to various internet platforms including video-sharing websites, social media, and vlogging platforms- has caused significant concern among poison control centers", the agency said in a news release. Because, the Internet, and likes, apparently.
Just a few weeks into 2018, YouTube has had to contend with dead bodies, advertiser panic, a community in revolt, and now, people eating poison on camera.
The American Association of Poison Control Centers said in a statement that poison control centers have handled 39 calls in the first 15 days of this year related to "intentional" tide pod exposure among people ages 13 to 19-the same number for all of 2016.
In recent days, the "Tide Pod Challenge" has gone viral, with teenagers trying to eat pods meant to clean laundry. "Not eating", Gronkowski tells viewers.
"If you know someone who ingested them, or think they might have ingested them, they should go straight to the ER or call the poison control hotline center", Smith said.
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Today YouTube said it was working to quickly remove Tide Pod videos as they encouraged unsafe behaviour with an "inherent risk of physical harm". It seems silly, but what most teens don't realize is that even the smallest bit of exposure to the highly-concentrated detergent can be hazardous and cause difficulty breathing, loss of consciousness, and throat swelling, according to the Consumer Product Safety Commission.
YouTube is actively helping crack down on Tide Pod Challenge and similar videos, a site spokesperson said Thursday ― something the person noted it has been doing for a while now. The AAPCC warns that swallowing them could lead to seizures, pulmonary edema, respiratory arrest, coma or, in extreme cases, even death.
P&G also issued a statement, noting that the pods are used safely in "millions of households everyday" and urging people not to eat them.
In early 2017, College Humor, a comedic content company, posted a video about eating laundry pods, reported News4jax.
Procter & Gamble, Tide's parent company, said in a statement, "We have been working with leading social media networks to remove harmful content that is not consistent with their policies".