Snap is sliding Thursday, down 8.48% at $17.06 a share, after Kylie Jenner suggested her days of using its Snapchat app are over.
Luckily for the disgruntled, Snap is acknowledging the feedback that the "new Snapchat has felt uncomfortable for many" and has reassured fans that the app will adapt to them over time.
Snap claimed that this change would make it easier for users to find stories in the app. She's also one of Snapchat's most popular users, and her declaring that she's done with the app could have ripple effects throughout the user base.
She quickly walked back her comments, following up with a tweet reading, "still love you tho snap.my first love".
More than 90 Nigerian schoolgirls missing after Boko Haram attack
Their disappearance, if confirmed, would be one of the largest since Boko Haram abducted more than 270 schoolgirls from the town of Chibok in 2014.
You can read Snap's full response here.
This new foundation is just the beginning, and we will always listen closely to find new ways to make the service better for everyone.
Snapchat faced a huge backlash after a recent update and redesign, aimed at taking on its competitor Instagram, particularly Insta's hugely successful "story" feed. So only time will tell how many problems will lessen with time, but for now, some are still kicking about. "How about you quit telling us what you think we'll like and change it back to the way you know we all like", wrote another. Last year, E! even launched a Snapchat companion show to her Life of Kylie series called Ask Kylie.