Mark Zuckerberg apologizes for the Cambridge Analytica scandal


"This is one part of a larger investigation by the ICO into the use of personal data and analytics by political campaigns, parties, social media companies and other commercial actors".

Facebook has come under fire for Russian trolls influencing the last presidential election and for revelations about Cambridge Analytica's surreptitious tactics.

When you use Facebook to log into services like Tinder or Uber, you give the companies access to some of your personal information.

It stems from claims over the harvesting of personal data - and whether it was used during Donald Trump's United States presidential campaign or the Brexit referendum.

"We have a responsibility to protect your data, and if we can't then we don't deserve to serve you", Zuckerberg added.

Fear and speculation snowballed and somewhere in the mix, Cambridge Analytica went from being a cleverly-marketed data analysis company to a digital Svengali capable of masterminding election outcomes in the United States and overseas. You can control which app has access and what type of information they can have access to. "But it was also a breach of trust between Facebook and the people who share their data with us and expect us to protect it".

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The German government said Facebook must explain whether the personal data of the country's 30 million users were protected from unlawful use by third parties, according to a report in the Funke group of German regional newspapers. You'll have to contact the app individually and ask for your data to be removed. It has also deepened concerns about the social media network's ability to avoid being exploited to spread propaganda and sway elections. While Cambridge Analytica obtained data from millions of Facebook users through unsanctioned means, the data itself was scraped from what people were sharing on Facebook. He said the company was able to amass the database quickly with the help of an academic, Aleksander Kogan, who developed a Facebook app called "This is Your Digital Life" that appeared to be a personality test. We have noticed a new fake news doing the rounds of Facebook.

To know this just think what happens if by mistake you give your house keys to someone and without your consent he used your stuff and sometimes sell them too? To delete all this, you'll need to sift through your "activity log", accessible through your profile page, and delete each item individually. By selecting Settings Apps Apps Others Use, uncheck the boxes you don't want those apps to access, such as your birthday, hometown, and political views.

Losing that would be a disaster, not just for Facebook, but for any Silicon Valley company that relies on users to open up their private lives. That disagreement makes it hard to believe that openness and transparency are core values of the company.

A disabled profile scrubs names and photos from Facebook, but some information could still be seen by other users, such as messages you previously sent.

Facebook may even claim to know your political preference. Those who profess to be your friend when they need something from you but not otherwise are not your friend at all. It has also suspended the access of Kogan and Wylie, as well as Cambridge's parent company, SCL.