As well as varying cabin pressure and the introduction of mood lighting, Qantas is teaming up with Sydney University to measure passenger sleep and movement onboard. Among its 200 passengers was Qantas Group CEO Alan Joyce and Minister for Trade, Tourism and Investment Steve Ciobo.
The first ever non-stop flight from Australia to the United Kingdom has touched down after 17 hours.
"We knew it was a very historic flight so the second it became available, we chose to book it".
Qantas completed the first direct flight between Perth and London on 25th March, marking the start of the only direct air link between Australia and Europe.
As the world's number one travel agency to Australia, Flight Centre has seen high demand for the new service and has already sold enough seats to fill one and a half Qantas 787 Dreamliners before the flight has launched.
The non-stop journey stands in stark contrast to the original flights by Australia's national carrier to the UK.
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Joyce added: "The response to the flight has been wonderful, both for the attention it's received since we announced it and the bookings we've seen coming in".
The flight is operated by four pilots during the journey, with a total 16 crew members on board.
Among the jet-lag-fighting features are the seats, designed with more space, better pressurization and humidity, technology to reduce turbulence, and windows that are up to 65-percent larger than those on conventional aircraft. We've taken that a step further with our cabin design, giving passengers more space in every class as well as bigger entertainment screens and more personal storage.
The inaugural service, Qantas flight QF9, was operated by the airline's latest Boeing 787-9 which is adorned with special Indigenous artwork created by Balarinji (VH-ZND).
Still, the Perth-London route will deliver a "significant boost" to Western Australia's $191 billion economy, said Chris Rodwell, chief executive officer of the Chamber of Commerce and Industry.
"We're extremely happy with the way customers are responding to the aircraft", Philip Capps, head of customer product and service development, told Australian Aviation on Friday.