Spotify hits $26.5bn valuation in trading debut

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The DPO of Swedish Spotify has gathered much attention in both Sweden and internationally.

The opening public price was determined by buy and sell orders collected by the NYSE from broker-dealers and a designated market maker's determination of where buy orders could be matched with sell orders. More than 91% of the proposed 178 million shares are traded, which is a much higher percentage than the original stock market's initial offering. Before you invest, you should read the prospectus in that registration statement and other documents Spotify has filed with the SEC for more complete information about Spotify and its ordinary shares.

Spotify isn't selling any shares and there's no lockup period for company insiders or, with one exception, current shareholders.

Spotify Technology SA shares surged following the largest-ever direct listing on Tuesday, giving the world's leading streaming music service a market value of almost $30 billion. Its first day of trading-with relatively few trades-continued the unusual float. Facebook and Alibaba Group Holding remain the largest tech stock listings in recent years. This is significantly ahead of Apple, Spotify's closest competitor in the music streaming market, who itself has comparably just 36mn subscribers.

"Spotify's strong market debut shows that investors regard it as a healthy and promising business, and it's easy to see why", eMarketer analyst Paul Verna told FOX Business.

Not so for the world's largest music streaming service.

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Spotify made its debut on Wall Street on Tuesday with an initial price of $165,9/share, up 26% from the reference price established ($132/share).

In another break with tradition, Ek and Lorentzon did not attend the exchange to ring the opening bell, although the NYSE building was draped in a huge Spotify banner (pictured above). Normally, companies spend their day doing interviews on the trading floor touting why their stock is a good investment.

Co-founder and CEO Daniel Ek said earlier this week that the float puts Spotify on "on a bigger stage".

Spotify, like fellow tech firms such as Tesla and Uber, has never turned a profit.

Since 2006, the firm has expanded to having 157mn users across the globe with 71mn people paying a monthly subscription fee.

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