Amazon Prime has over 100 million members

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CEO Jeff Bezos quantified the size of Amazon's Prime membership for the first time on Wednesday in his annual letter to the Seattle company's shareholders.

At the center of the memberships priorities is doing all that it takes to ensure that consumers get to shop more frequently with Amazon since it is the best way for them to get real value for their money. Amazon Music "continues to grow fast and now has tens of millions of paid customers", he said.

He also briefly mentions music but emphasises their standalone streaming service launched 2 years ago, Amazon Music Unlimited and it's planned expansion.

According to the Amazon CEO, the company's Prime Day 2017 was their biggest global shopping event ever, until it was surpassed by Cyber Monday.

The e-commerce giant has been rather secretive when it comes to disclosing its Prime subscriber number.

Members who subscribe to Amazon Prime receive the main perk of getting free two-day shipping on eligible Amazon.com purchases.

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All of this corporate triumph, and purportedly unfair practices, has led to the ire of President Donald Trump, who believes that Amazon is pulling one over on the United States Postal Service through supply chain deals. In Bezos's annual letter to shareholders, also released on Wednesday, he again highlighted Amazon's investment in infrastructure and its ability to create jobs both directly and indirectly. He also said that "We think that the monthly membership option appeals to the later Prime adopters, with a smaller, potentially temporary commitment, that ultimately yields a long-term commitment".

Bezos urged his team to be realistic saying that "unrealistic beliefs on scope - often hidden and undiscussed - kill high standards".

Additionally, Amazon said that there are now more than 30,000 skills for its Alexa voice platform from outside developers.

Bezos believes that high standards are teachable and once it is embedded in an organization, it becomes contagious and spreads among members.

Prime has more than 40 million local products in total and from the third-party sellers.

Amazon also is leveraging Prime to spur more sales at Whole Foods, the brick-and-mortar supermarket chain that it acquired previous year, by offering two-hour delivery of groceries to the service's subscribers.

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