Facebook US users stay loyal despite privacy scandal

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Advertisers haven't curtailed their spending, and, according to a new Reuters/Ipsos poll released yesterday, most users are staying put.

Despite mostly negative coverage, the Cambridge Analytica data scandal doesn't appear to have had a material impact on Facebook's usage. According to documents made public on social media in March, SCL India has regional offices in Ahmedabad, Bangalore, Cuttack, Guwahati, Hyderabad, Indore, Kolkata, Patna and Pune.

Results of the national online poll, which took place between April 26 and April 30, show that around half of US Facebook users had not recently changed the amount they used the site, while a quarter were using it more.

The tool, Facebook said, will also enable the users to delete this information from their account, and turn off Facebook's ability to store it.

Former Cambridge Analytica CEO Alexander Nix was for a time listed as a director of both companies, but has been removed.

Britain's data privacy watchdog has ordered Cambridge Analytica to hand over all the personal information it holds on a U.S. academic, confirming the right of people overseas to seek data held by a United Kingdom firm.

The watchdog group is backing Professor David Carroll's efforts to obtain his personal data from SCL Group, which includes Cambridge Analytica.

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Reuters and Ipsos on Sunday released the results of a poll conducted in April querying USA social media users' habits a month after the dodgy data revelations.

In an interview with Reuters, Wedbush Securities analyst Michael Pachter said, "I have yet to read an article that says a single person has been harmed by the breach".

A Cambridge Analytica sign is pictured at the entrance of the building which houses the offices of Cambridge Analytica, in central London on 21 March 2018. "Nobody's outraged on a visceral level".

Two-thirds of the respondents said they are aware of their current privacy settings on Facebook and know how to change it, while less than 40 percent of respondents said the same about all other platforms. Only 16% reported that they use the site less, while 43% said that they have not changed their frequency of use.

But after Facebook rallied following blow-out first-quarter earnings, sentiment on the stock seems to have turned around.

The Reuters/Ispsos poll also questioned Twitter and Instagram users.

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